New behaviors are constantly emerging in the Travel and Leisure consumer market that change the traditional rules of the game. There are several segments of users, mainly young and digital, for whom traditional travel agencies are not the best option.
The change in the way of planning and hiring trips leads us to want to understand different lifestyles and life-aspirations such as the need to learn, explore new realities, share experiences with other people, etc.
We need to acquire the ability to be present where this user is and get to know him better, to offer a value and experience that connects with his values and lifestyles.