Orbea is much more than a bike company, Orbea is a cooperative business and passionate family that creates and manufactures some of the most innovative and cutting edge cycling products and bikes in the world.
DOT proudly works together with Orbea’s teams of design, innovation and engineering to co-create some of the most astonishing bikes in the world.
Together with Orbea, we designed the aesthetic strategy of its road range, where we generate a joint vision for the development of high-end bikes.
We analyzed Orbea’s brand DNA, understanding its identity and values to translate them into designs. With this, we ensured that all products designed under the Orbea brand had a common aesthetic that could be identified with their vision and values.
Once the strategy was defined, we designed the following models according to the aesthetic brand guidelines: Orbea Orca, Ordu, Avant, Terra and Orca Aero.
