Client: Ashoka Spain & Google.org

Project: IMPACTA+

Category: STRATEGIC INNOVATION & NEW NARRATIVES

Keywords: Strategic Design, Brand Identity, Engagement & New Era Communication.

Impacta+ is an initiative led by Ashoka and supported by Google.org to make the social entrepreneurship ecosystem in Spain more diverse, accessible and inclusive. 

For this goal, three innovation labs have been created to work on the following challenges that impact the social entrepreneurship ecosystem in Spain:

New Narratives Lab: Defining the new narrative that allows to understand, approach and promote social entrepreneurship in Spain.

Scale and training laboratory: Create development and financing opportunities for people who want to undertake to have an impact on society, regardless of their origin.

Public policy laboratory: Promote a regulatory framework and public support to promote social entrepreneurship and remove obstacles in the bureaucracy.

DOT Coop as the leaders of the New Narratives Lab activated a work process based on the design of prospective scenarios and definition of impact prototypes with more than 7 face-to-face work sessions, 6 online sessions where more than 25 participants representing 20 organizations participated. Since the beginning of 2023 they have launched 2 prototypes:

MES protoype

National platform for connecting and integrating initiatives, organizations and people that promote impact rural entrepreneurship.

Implementing team:

  • Alma Natura
  • Salvaje Magazine
  • Terra Da Agua
ERES prototype

Producer of diverse and intergenerational narratives of Social Entrepreneurship in Spain.

Implementing team:

  • Talento Para el Futuro
  • Voice ES
  • Startup Commission 
  • DOT Coop