The retail sector is inmersed in a big transformation, looking for new ways to create and offer innovative solutions to its customers. The Eroski group is made up of more than 30,000 employees and cooperative members, with great potential for the generation of innovative products and services for the different business areas.
In this scenario, DOT, MIK and Mondragon Unibertsitatea, collaborated with an intrapreneurial team of workers, creating EKINN; Eroski’s innovation ecosystem. In the project, the innovation strategy, the system that supports it, and the cultural aspects to be strengthened to facilitate the generation of impact solutions were specified.
The methodologies generated in EKINN have been oriented to the Retail sector itself in order to define an impact vision, a manifesto, and a set of values that influence the culture of Eroski. In it, a process and a battery of tools have been generated to guide the innovation processes.