Olatz Ibarretxe

Co-founder and Creative Director

As Creative Director at DOT S.Coop., Olatz brings a broad experience in design and branding, having led design projects for clients in sectors including retail, automotive, insurance services, education, and government. Her expertise lies in making ideas tangible through the creation of striking visual representations, adding beauty and meaning to concepts, digital prototypes, storytelling pieces and innovative products. Olatz’s exciting background in communication and design enables her to digest chaotic briefings and complex projects and translate it into simpler, clearer, and more beautiful stories for companies and users to absorb and engage.She is also a lecturer on ‘Innovative Service Design’ at MTA, Mondragon Team Academy (Mondragon University, School of Management), on ‘Innovative Communication and media ‘at HUHEZI (Audiovisual Communication faculty, Mondragon University) and on ‘Food Trends and Culinary Innovation’ at the Basque Culinary Center, a pioneering academic institutions worldwide.


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Prior to DOT S.Coop, Olatz developed and implemented media content across print and digital media for institutions like EITB TV station, Alianzo, the Basque Country Public University and ASLE – Sociedad Laboral y Empresa Participada. She was also part of the Impact HUB Brussels team, a center for social innovation where she understood and experienced how to create social impact through media and communication.

She has designed a training program on female leadership for women empowerment and created a vivid community around it.

Be careful if you invite her for lunch, you will end up spending more money on desserts than on the main dish!

– Bachelor’s degree in Audiovisual Communication (UPV-EHU, Spain)
– Master degree on Intrapreneurship and Open Innovation (Mondragon University, Spain)
– Master degree on Social Innovation and cultural & creative industries (UPV-EHU, Spain)
– Art of Hosting training by ArtOfHosting.org at Impact HUB Madrid

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