The challenge of designing the egg cup was especially delicate since the egg must be protected during transportation and exposure. In addition, the packaging must highlight the characteristics of the product in its exterior aesthetics.
In this design we managed to reduce the use of cellulose by 30%, strengthening the shape and expanding its labeling surface.
Soul has gone from selling 2 million units in 2012 to selling 20 million in 2016. We are delighted to be able to design together with Cemosa products that have so much impact.