Established in year 1866 Hotel Londres y de Inglaterra it was the first hotel to operate in Donostia – San Sebastián. This magnificent 19th-century building is located on the seafront of San Sebastián, next to the beach, and overlooks the bay of La Concha, standing at the most expensive and one of the most exclusive streets in whole Spain.
Currently, it is facing a new and exciting scenario: The city is now welcoming a new wave of international tourist with many various profiles eager for authentic experiences and witnessing the extensive history of the Basque Country and of course the presence of this Hotel linked to it.
In order to face a transformation phase , the Hotel Londres leading team, relied on a team formed by DOT, ALStudioa and Nuño Urrea, for the analysis of new service & experience design opportunities, strategical design and the subsequent re-design of spaces and services of the different hotel’s zones and living rooms.
For the successful development of the innovation process, a multidisciplinary expanded team formed by profiles of different business areas of the Hotel Londres such as the kitchen and restaurant area, cafeteria, room design and services, events management and coordination was formed, working closely with the Hotel’s management and leadership team. The aim it was to detect and evaluate the functionality and current services of the spaces, and ending up with a suggestion of strategic improvements both in the operation’s back office and both in direct services and experiences with customers, with the final goal of reinforcing the strategic lines of the new business model.
After the analysis of new consumers, exploring exciting case studies and reference models and the re-design of the hotel experience, we are ready to update a living icon of luxury such as the ‘Hotel Londres y de Inglaterra’ and draw a renewed projection of the future of the Hotel, the city and the region.